InnoVentum is proud to take part in the Business of Design Week (BODW) in Hong Kong and exhibit our new Giraffe model at the Detour exhibition at PMQ.

It is the second time Sweden is a partner country of BODW – Asia’s leading design event. The Consulate General of Sweden in Hong Kong as well as Swedish Housing and Urban Development Minister Mehmet Kaplan are involved in the organisation of the event. Swedish design is presented under the theme “Sweden-Living Design”. BODW gives Swedish companies a unique platform to explore business opportunities in Hong Kong and the rest of China.

27 Swedish speakers will present on the topics of design, architecture, and branding at the BODW Speakers Forum. 20 Swedish companies design products are exhibited in five “pop-up stores” in the new design centre PMQ.

BODW takes place every year the first week of December, and attracts around 100,000 visitors.

Further reading:

Official website BODW

Official website PMQ

Publications about the events mentioning InnoVentum:

‘Co-Creation’ – DETOUR 2014 @ PMQ, HK | Nov 28 – Dec 7

“SOUTHERN SWEDEN – DESIGNING LIFE” AT THE SWEDISH LIVING DESIGN EXHIBITION

”Southern Sweden – Designing Life” at Business of Design Week 2014

Giraffe-deTour 2014 (in Chinese)

DETOUR 2014 月底PMQ啟動 (in Chinese)

Press release by Dr. Sigvald Harryson:

DOWNLOAD PRESS RELEASE

Official notes about the event (in Swedish):

Consulate General of Sweden in Hong Kong

Royal Sweden Hong Kong Business Council

Government Offices of Sweden

Business Sweden